Waidy: a water community
for the future of water

Water has always been a source of life and development. Ancient civilizations settled along riverbanks where they built villages that over the centuries would become vast cities: the same happened to Rome, built on the banks of the River Tiber.

Today the world has changed, it has become digital, but water continues to be the most important and essential resource for communities. This is the criteria at the foundation of Waidy – the water and environment friendly app. “Our aim is to create a water community formed by people who care about environmental sustainability and use water responsibly. The idea is to reduce the use of disposable plastic also thanks to the use of refillable bottles.” says Marco Roncucci, Team Waidy. 

The Waidy App has been available, for both Android and IOS, since August 2020. Currently it maps and provides information on approximately 6,000 water points managed by the Acea Group in the regions of Lazio, Tuscany, and Umbria.

The community of the future for environmental sustainability

Waidy is also a way of promoting simple gestures. Its features help users take care of water, a precious resource we cannot do without.

But the app is only one of the steps towards building a different future, thanks to an ecosystem of smart devices that aim at creating a community that adds value to water using digital technology.

Our idea is based on small simple gestures that generate social value for the local community, such as providing another user, or the water supplier, information about drinking water fountains, or using refillable water bottles.

Marco Roncucci, team Waidy

“In the future, anyone who installs Waidy on their smartphone will be able to link smart objects to their account: for example, a smart refillable water bottle with an innovative internal technology. This technology will allow users to monitor how much water they drink and, more importantly, will reduce the amount of disposable plastic waste”, explains Daniele Nigro, team Waidy.

How Waidy came about

It all started thanks to the work of a group of Acea employees involved in Innovation Garage, the company’s internal entrepreneurship program designed to promote the culture of innovation and encourage ideas born within the company. 

Waidy was one of 120 proposals shortlisted for Call 4 Ideas that was able to take part in the incubation process: a 12-week development sprint to create the first prototype for the project.

The app generates positive behaviors for the entire community and represents a great opportunity for the team that came up with the project as well as for the Acea Group and the local community.

We suddenly received an invitation from the Municipality of Rome. It was incredible. We looked at each other and said: are we really doing this? We only realized it was happening when we started presenting our app.

Stefano Creatini, team Waidy

Without doubt, one of the strong points of this project is the interdisciplinary aspect that involves different fields of action and roles. It was based on the organizational model of a start-up: few people that need to be able to take care of different aspects. This model was a success and allowed all members of the team to learn new disciplines and generate value in other company projects. “Many of us work in a completely different field. While developing the app, we had to deal with a variety of departments – for legal aspects and contracts, cyber security, privacy, suppliers, as well as communications – and we discovered a new world that inspired us for future projects.” explains Stefano.

Waidy step by step

July 2019

Innovation Garage and submission of the idea

September 2019

Project shortlisted as one of the 3 best ideas

December 2019

Final presentation and launch of the Waidy project

June 2020

Registration of the Waidy trademark

August 2020

Launch of the app for Android and IOS


For a greener future

In just one month, between August and the beginning of September, Waidy has been downloaded more than 10,000 times. The aim is to grow and build an increasingly larger community. Waidy is a great little project that can do a lot to promote the responsible use of such an important resource for our planet. It has already created a buzz, but the good part is still to come!