The future is circular

“An economy designed to regenerate itself”. According to Ellen MacArthur, founder of the foundation that takes her name, circular economy is a system in which all activities, starting from production, are planned so that even waste becomes a resource.

A new economic and sustainable model

Circular economy goes beyond the concept of linear economy. If the latter is based on linear processes (take-make-waste), circular economy is conceived as an economic and productive circular model, based on three general principles:

• planning products in advance to avoid waste and pollution from the start
• prolonging the lifespan of products and materials considering reuse and recycle, so that they can continue to be used for other purposes
• regenerating natural systems, to give back to the soil the nutrients that contribute to preserving the balance of ecosystems

In the EU, on average, every year:

• each person uses 15 tons of materials
• each person generates 4.5 tons of waste

Source: www.mite.gov.it

An opportunity that must be taken

Circular economy requires a coordinated effort. Sustainability is one of the priorities on the EU’s agenda: the European Commission has presented the European Green Deal, that aims to achieve carbon neutrality by 2050.

The future is circular. Each one of us can contribute to a more sustainable tomorrow. Are we ready to take this opportunity?