Acea and the city of Rome have been part of a mutual story of passion, innovation and respect for the environment and for people since 1909. This is a story of energy accompanying the city's development side by side. The subjects of the new campaign were shot in black and white reportage style by photographer Luciano Viti and set in the heart of Rome. They conjure up public and private memories to show how Acea's services have been a part of the residents' daily lives. The campaign, created by the agency Publicis, focuses on people's vitality, passion and strength. A world Acea knows from its very beginnings: a universe of energy, which it provides every day in the form of primary services, social commitment and care for the environment. A solid, century-old bond, which becomes almost tangible with the campaign subjects: the brackets in the Acea logo are like a warm hug representing our presence in people's everyday life; a concept which is repeatedly reinforced by the headline and the payoff: "Acea. Your world at the centre of ours".