We stimulate brand awareness

Since our employees are the  enabling lever for the achievement of corporate objectives we want to make sure that the people working for us are proud to be a part of our Group.

Our people are the enabling lever for the achievement of corporate objectives.

We know that a good people engagement strategy is based first and foremost on involvement and communication, and therefore undertake to:

• diffuse awareness of the Group's principles and values and strategic objectives;
• promote a sense of belonging and participation;
• maintain a good atmosphere within the company, enhancing staff performance.

During 2020 our communication was concerned above all with safety, welfare and solidarity, but also dissemination of the pillars and strategic objectives set out in the Group Business Plan and related topics, such as sustainability, engagement, community and innovation.

In the course of the year internal communication campaigns were launched to inform colleagues of the actions taken by company to deal with the Covid-19 health emergency.

With regard to sustainability, we carried out numerous internal communication initiatives, including:

• various company welfare projects, conceived to enhance the psycho-physical well-being of staff and their families such as collective webinars and the psychotherapeutic support advisory service, the joint Acea Group and Gympass wellness programme and the Wellness Fridays;
• the Covid-19 campaign, to respond to the health emergency and ensure safety in the workplace, and the Acea for Prevention campaign to promote the wellness and prevention culture;
• the third edition of the SOSteniamoci – Noi per la Sostenibilità awareness campaign aimed at promoting a sustainability culture among employees. More specifically, in addition to those already present, 4 water houses were installed at head office to reduce the use of plastic;
• via the “Protecting the company that protects me” campaign, implemented following input from the Ethics Officer, we promoted our corporate values and trained our people with a view to enhancing knowledge of the Code of Ethics and the new  “Comunica Whistleblowing” platform.

The most effective internal communication tool utilised for the involvement of all company employees is the MyIntranet portal, which during the emergency situation in 2020 played a central role in the timely communication and sharing of internal information, also via e-mail. With a view to enhancing inclusiveness and efficiency, in 2020 certain functionalities were optimised, such as the release of a new search engine and the integration of external tools (Teams and Forms). In addition to Intranet, employees were also able to use the Acea4You app, specifically created to manage presence at the workplace in conditions of safety, order canteen meals online and book the serological tests made available by the company.

A special MyIntranet section was also set up to channel information relating to anti-contagion measures put in place by the Company for its staff.