We stimulate brand awareness

We know that a good people engagement strategy is based first and foremost on involvement and communication, and therefore undertake to:

• diffuse awareness of the Group's principles and values and strategic objectives;
• promote a sense of belonging and participation;
• maintain a good atmosphere within the company, enhancing staff performance.

In 2022 our communication was concerned above all with dissemination of the pillars and strategic objectives set out in the Group Business Plan and related topics, such as ecological transition, sustainability, diversity and inclusion, welfare, safety, engagement, solidarity and innovation.

We carried out numerous internal communication initiatives, including:

• various company welfare projects, conceived to enhance the psycho-physical wellbeing of staff and their families, such as “Acea Camp”, the summer camp dedicated to the children of employees; “Orientiamoci”, the webinar designed to help families guide their children in deciding their professional future; “Out of Office”, the first street gym event organised by Acea; and “Sostegno Donna”, the help channel reserved for female workers in difficult situations;
• the “Connected with Acea” project, which aimed to keep communications alive with all our staff, via three events;
• the path dedicated to the topics of Diversity and Inclusion, aimed at promoting a cultural change oriented towards the valorisation of diversities at all levels of the organisation;
• the “Prevent with Acea” campaign, aimed at raising people’s awareness to the importance of health, prevention and correct lifestyles;
• “Acea Solidarity Mondays”, the project that encourages employees to take part in charity events to support people and families in difficulty.

Lastly, again with a view to strengthening the spirit of aggregation and sense of belonging but also to sharing sustainable growth principles, the Acea Green Cup, an intercompany contest that rewards the most worthy sustainability-related projects developed by employees. The event , which saw the participation of Acea Group personnel in various sports activities, obtained low environmental impact project certification from Eco Events, a Legambiente partner company.

The most effective communication tool utilised for the involvement of all company employees is the MyIntranet portal, which during the emergency situation in 2020 played a central role in the timely communication and sharing of internal information, also via e-mail. With a view to enhancing inclusiveness and efficiency, in 2022 the platform was enriched with the section “Equality & Care”, dedicated to the valorisation of diversity, inclusion and freedom of speech for all the Group’s people.

The Acea Ti Premia portal, activated in 2021 as a digital meeting place integrated with MyIntranet, also confirmed itself as a valid means of engaging employees. For example, the channel performed a key role in the 2022 edition of the Acea Green Cup, hosting a page with the contest’s candidate projects and the voting for the submitted proposals, in addition to lots of multimedia content.