Acea. For an economy of wellbeing

Acea Group and the economy of wellbeing. A match created to stress the change in recent years. Our transformation into a public limited company, our listing on the Stock Market, the intense process of communication to develop our corporate identity, the consolidation of our historic business sectors of water and energy have all strengthened our leadership in the world of multi-utility companies not only in Italy, but also abroad. The economy of wellbeing takes its inspiration from Acea's original, distinctive identity. These unconventional words combine and, at the same time, go far beyond the concepts of old and new economy. Founded in 1909, Acea has one characteristic, which makes it unique in the panorama of Italian businesses: it has managed to combine traditional, corporate values, such as increasing profits and developing new areas of business and growth, with its respect for the environment and man. The campaign was designed by JW Thompson. The photographs are by Sebastião Salgado, who travelled the length and breadth of Italy, portraying unknown, ordinary men and women and photographing the economic and productive reality of our country on the one hand, and the gestures, feelings and emotions of ordinary people on the other.